Lee ho!

Welcome to Taiwan. One of the ‘Four Asian Tigers’, Taiwan is a highly industrialised market that’s keen to try new things. It’s home to a supportive and encouraging business environment with a strong focus on international trade. While there can be regulatory challenges, Taiwan is packed with opportunities for New Zealand businesses.

If you’d like to find out more about this fascinating market, download our Taiwan market guide on this page.

Quick facts

Here's a snapshot - you can find more detailed data in our guide.

Export market ranking  NZ's 8th largest export market (20161)
Free trade agreements 

 Agreement between NZ and the Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu on Economic Cooperation

Ease of Doing Business ranking2  11 of 190
Corruption Perceptions Index ranking3  31 of 176

1 Source - comtrade.un.org
2 World Bank Ease of Doing Business 2017
3 Corruption Perceptions Index 2016 

Getting to Taiwan

You can fly to Taiwan from New Zealand, but not directly – you’ll need to stop at least once. Airlines that can take you there include Air New Zealand and China Airlines and it will take you at least 14 hours. 

When to visit

The monsoons in Taiwan can make travel around the country challenging from July to September. Also, it’s a good idea to familiarise yourself with Taiwan’s national holidays as some businesses may close during these times. 

Before you go, check Safe Travel for travel advisories on Taiwan. 

Cultural tips 

Taiwanese people are generally friendly, but it’s a good idea to be prepared for differences in cultural expectations if you want to make the right impression. For example, when receiving or giving gifts, business cards or other items, Taiwanese tend to use both hands as a sign of politeness.

Download our guide on this page for more cultural tips.

Working in-market

Getting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List

Connect with NZTE in Taiwan

If you’re an NZTE customer and preparing to visit Taiwan, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. Please get in touch with your Customer Manager a few weeks before you visit. If you don’t have a Customer Manager, contact our Advisor Team for more information.

Taiwan market guide

We have a dedicated team in Greater China

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Greater China insights

Prepare for doing business in this region with our library of market guides, videos and resources.

  • I'm visiting my market. How can NZTE help me?

    If you’re an NZTE customer, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.

  • I want to find an in-market distributor for my business
    NZTE doesn’t maintain lists of distributors for specific products and markets. We encourage companies to do as much of the initial search process as they can for themselves, while bringing in professional help where needed.

    You’ll find useful information on researching, finding and selecting the right distributor for you in our Export Essentials guide to understanding your channel partner options.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    The  (NTAU) can help you to find out the first six digits of your HS codes – call +64 4 473 6099 or email mntau@customs.govt.nz

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.
  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.

Export Essentials Workshops

Develop your export plan in our practical two-day workshop