Welcome to Thailand. The country formerly known as Siam is incredibly diverse with cultural influences from India, China and other South East Asian nations. Thailand has been one of the economic development success stories in Asia, with strengths in services, industry and agriculture. It has a keen eye on boosting its innovation, technology, and research and development, opening the door for interesting opportunities for New Zealand companies.
If you’d like to find out more about this exciting emerging market, download our Thailand market guide on this page.
Here's a snapshot - you can find more detailed data in our guide.
|Export market ranking||NZ's 10th largest export market (20161)|
|Free trade agreements||AANZFTA, NZ-Thailand CEP|
|Ease of Doing Business ranking2||46 of 190|
|Corruption Perceptions Index ranking3||96 of 180|
Getting to ThailandYou can fly directly from New Zealand to Thailand with a number of airlines including Thai Airways International. It will take you around 12 hours.
When to visit
The climate varies throughout Thailand and the rainy season is typically July to October, however you can visit all year round as there are typically no weather extremes. It’s also a good idea to review Thailand’s national holidays as some businesses may close during these times.
Before you go, check Safe Travel for travel advisories on Thailand.
Thai people are generally polite and friendly, so smiling is important. The concept of “face” is important in Thailand, so you should be mindful of doing or saying anything that may cause someone else to be embarrassed or to ‘lose face’.
Download our guide on this page for more cultural tips.
Working in-marketGetting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List.
Connect with NZTE in Thailand
If you’re an NZTE customer and preparing to visit Thailand, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Thailand
If you're looking for more information about our trade and diplomatic relationship with Thailand, take a look at the Ministry of Foreign Affairs and Trade website. Their Thailand page is packed with information, including a list of embassies and details of recent official visits.