East Asia

Established economic powerhouses like Singapore and Japan rub shoulders with some of the fastest growing economies in Asia in this culturally and geographically diverse region.

If you're thinking about doing business in East Asia, or are looking for extra insights to shape your strategy, our experts across the region regularly share their insights and publish them here.

If you’re new to exporting, or thinking about expanding your business into East Asia, get in touch with our Advisor Team to find out more.
Heading to market? Our guides include key information from economic data to cultural tips to help you do business in East Asia.
Cityscape view across water to Singapore skyline
Guide to Singapore

A growing financial hub and one of Asia's 'economic tigers', Singapore's central location helps open the door to other Asian markets. 

Our blogs are must-reads for businesses looking for first-hand insights into this region.
Our business resources include research to help you navigate the markets of East Asia.

East Asia: Market Realities Indonesia

  • NZTE Business Development Manager, Viona Ong, summarises trends, opportunities and challenges for New Zealand food and beverage in the Indonesian market.

    1.55 MB

East Asia: Market Realities Singapore

  • NZTE Business Development Manager, Jeidy Ng, summarises trends, opportunities and challenges for New Zealand food and beverage in the Singapore market.

    1.76 MB

Food and beverage e-commerce

  • Rising retail turnover in East Asia is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.

    13.4 MB

East Asia Market Realities: Japan

  • NZTE Business Development Manager, Shintaro Nakamura, summarises trends, opportunities and challenges for New Zealand food and beverage in the Japan market.

    1.66 MB

East Asia: Market Realities South Korea

  • NZTE Trade Commissioner, Jack Stenhouse, summarises trends, opportunities and challenges for New Zealand food and beverage in the South Korea market.

    2.05 MB

Navigating food import processes

  • Food import regulations vary across East Asia and there is no one-size-fits-all approach to getting your products into market. Read about the process for imports and get an overview of local regulations.

    7.8 MB

East Asia: Market Realities Malaysia

  • NZTE Business Development Manager, Poh Poh Tam, summarises trends, opportunities and challenges for New Zealand food and beverage in the Malaysian market.

    1.93 MB

East Asia: Market Realities Thailand

  • NZTE Business Development Manager, Jane Tantakhom, summarises trends, opportunities and challenges for New Zealand food and beverage in the Thailand market.

    1.69 MB

Nielson Food and Beverage Industry Reports 2018 East Asia

  • NZTE commissioned AC Nielsen and Japan Consuming to provide food and beverage retail analysis of the market’s size and volume, channels, top retailers and consumer shopper behaviour in eight countries.

    2.33 MB

East Asia: Market Realities Philippines

  • NZTE Business Development Manager, Mica Guevara, summarises trends, opportunities and challenges for New Zealand food and beverage in the Philippines market.

    1.8 MB

East Asia: Market Realities Vietnam

  • NZTE Business Development Manager, Giang Nguyen, summarises trends, opportunities and challenges for New Zealand food and beverage in the Vietnamese market.

    1.82 MB

Partnering for success in East Asia

  • For many exporters, success relies on in-market partners doing a good job. This guide shows what a successful partner relationship looks like and how to get there.

    3.49 MB
Sorry, there are currently no export stories. 
Our videos cover a range of export insights from our in-house experts and wider business network.