Selling online overseas

International e-commerce opens up a world of customers, and gives you the opportunity to connect directly to your target markets. But which online marketplace is the right one to reach your target customers? What do you need to consider before taking the plunge?

Take a look at details about online platforms, read our tips, resources and guides to find out more about where you can sell, how much you may need to invest and what you need to know about each platform before you dive in.

Before you get started

If you're thinking of selling online, make sure you read tips on what to do before you get started. Browse the glossary of e-commerce terms, take a look at some of the most relevant platforms and enjoy our helpful deep dive into navigating China.

Online marketplaces around the world

Thinking of selling online overseas? Find out more about e-commerce marketplaces in Australia Pacific, Europe, East Asia, North America, China and New Zealand where Kiwi exporters are actively selling. Keep an eye out here, more platforms will be profiled soon.

Amazon Australia logo

Amazon Australia

E-commerce purchases grew 75% in Australia over the last year. Find out how you can make the most of Amazon’s launch into our closest market.

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Amazon China

Amazon’s B2C marketplace has a modest share of the booming China e-commerce market. While it may seem a familiar place to start for Kiwi exporters, make sure to do your research on what it really takes to get your products to market here.

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Amazon in Europe

Amazon’s European Unified Account and end-to-end logistics offering helps take away some of the challenges of launching into more than one European country online from New Zealand. Read more on the importance of localising your offering and tips for getting found on Amazon.

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Amazon in North America

Amazon is a household name in North America, with 49% share of the US e-commerce market in 2017. Read tips and tricks for getting found and promoting your products, and learn the benefits of a North America Unified Account for access into the US, Canada and Mexico.

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Gmarket logo


Commanding a high share of Korean e-commerce purchases, Gmarket differentiates itself with strong loyalty programmes for members. The interface is entirely in Korean, so localisation of your product descriptions, images, photography, social media and promotions is a must to succeed here.

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JD Worldwide and are sister e-commerce sites for sellers without a registered Chinese entity or with a local entity or approved local partner respectively. Learn more about setup fees, commission rates and promotional opportunities for these fast-growing platforms.

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This B2B2C cross-border e-commerce (CBEC) hypermarket enjoys 26% of China’s CBEC market. Buying directly from suppliers at a discount, Kaola has 27 million active customers. Read more about what to consider when selling to Kaola from New Zealand.

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Lazada Group logo

Lazada in East Asia

Spanning six countries in South East Asia, Lazada offers a single gateway for suppliers, and the option of a centralised bonded warehouse to streamline logistics. With complex regulatory considerations and very different local requirements, learn more about how Lazada supports sellers in this complex region.

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Rakuten’s B2B2C e-commerce marketplace is the largest in Japan, and is unique in allowing sellers to create their own individual storefronts. Japanese consumers are sophisticated, prefer detailed product descriptions and have high quality expectations. Find out more about getting started on Rakuten.

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Tmall logo


Owned by tech giant Alibaba, Tmall and Tmall Global are China’s largest B2C e-commerce marketplaces for domestic and international branded goods. Read more about the things you must know before launching onto these resource-intensive marketplaces.

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Trade Me logo

Trade Me

Trade Me is New Zealand's number one online marketplace; find out why you should consider it part of your eCommerce growth strategy.

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China’s VIP is the world’s largest flash sale platform, with almost 30 million active users. Learn about its deep discounting and what you need to get started selling online here.

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Read our resources and guides packed with information about international e-commerce.

E-commerce guide 1: Understanding European market dynamics

E-commerce guide 2:            The European consumer

E-commerce guide 3:            The customer journey

E-commerce guide 4: Improving performance

Food and beverage e-commerce

  • Rising retail turnover in East Asia is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.

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Succeeding online in South East Asia presentation