Amazon’s B2C marketplace has a modest share of the booming China e-commerce market. While it may seem a familiar place to start for Kiwi exporters, make sure to do your research on what it really takes to get your products to market here.
Amazon in North America
Amazon is a household name in North America, with 49% share of the US e-commerce market in 2017. Read tips and tricks for getting found and promoting your products, and learn the benefits of a North America Unified Account for access into the US, Canada and Mexico.
JD Worldwide and JD.com are sister e-commerce sites for sellers without a registered Chinese entity or with a local entity or approved local partner respectively. Learn more about setup fees, commission rates and promotional opportunities for these fast-growing platforms.
This B2B2C cross-border e-commerce (CBEC) hypermarket enjoys 26% of China’s CBEC market. Buying directly from suppliers at a discount, Kaola has 27 million active customers. Read more about what to consider when selling to Kaola from New Zealand.
Lazada in East Asia
Spanning six countries in South East Asia, Lazada offers a single gateway for suppliers, and the option of a centralised bonded warehouse to streamline logistics. With complex regulatory considerations and very different local requirements, learn more about how Lazada supports sellers in this complex region.
Rakuten’s B2B2C e-commerce marketplace is the largest in Japan, and is unique in allowing sellers to create their own individual storefronts. Japanese consumers are sophisticated, prefer detailed product descriptions and have high quality expectations. Find out more about getting started on Rakuten.
Owned by tech giant Alibaba, Tmall and Tmall Global are China’s largest B2C e-commerce marketplaces for domestic and international branded goods. Read more about the things you must know before launching onto these resource-intensive marketplaces.
Read our resources and guides packed with information about international e-commerce.
E-commerce guide 1: Understanding European market dynamics
E-commerce guide 2: The European consumer
E-commerce guide 3: The customer journey
E-commerce guide 4: Improving performance
Food and beverage e-commerce
Rising retail turnover in East Asia is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.13.4 MB
Succeeding online in South East Asia presentation
Download the presentation here.4.49 MB