Selling on Amazon in North America


Amazon Canada: - info for prospective sellers

Amazon USA: - info for prospective sellers


Electronics, toys, home & garden, fashion, books, technology, film, gaming.

Number of registered users

Not available


Amazon in North America covers a broad demographic of men and women, and of all ages.


6.0 - 45.0% (category dependent)

Membership fee

CAN 29.99 monthly - Canada
USD 39.00 monthly - USA

One-off registration fee


Listing fee

Required (No fee on Professional Selling Plan)



Payment terms

14 days


Amazon Canada: CAN, NZD, USD
Amazon USA: USD, NZD

Parcel tracking required?

Yes (Amazon Canada you are required to provide valid tracking numbers for 95% of shipments in all categories.)


Canada: 24 hours a day, 7 days a week
USA: Business Hours (USA)

Amazon (NYSE:AMZN) is an international household name with businesses and customers all over the world. In 2017, Amazon commanded 49 percent share of the US e-commerce market. Amazon’s B2C online retail platform allows businesses to sell a huge range of consumer goods with secure payment and limited upfront costs.

The basics of selling on Amazon in the US can be found here:

Amazon services
Selling benefits
Getting started

Before you begin the self-service registration process, be sure to have the following information available:

  • Your business name, address, and contact information
  • An internationally-chargeable credit card with valid billing address
  • A phone number where you can be reached during this registration process
  • Your tax identity information
Account Set Up

Setting up your Amazon account (and what you need) can be found here.
Should you have queries with the registration process, please see here.

How to use the platform

Once signed up to the platform, there are countless training videos that take you through everything from how to create your first listing to how to send in your first shipment. There are also internal Help and Message boards as well as account representatives who will make contact with you shortly after you have signed up. More information can be found here:

FBA and Prime
Amazon can even also store, pick, pack and deliver your products as well as handle customer service and returns to consumers in North America through their ‘Fulfilment By Amazon’ (FBA) service. Should you choose FBA, your products are eligible for Amazon Prime free Two-Day Shipping and other benefits including access to Amazon’s 90 million Prime subscribers.

Please see more information here

Selling Internationally
Every country has legal and industry requirements concerning sales of products to consumers. In your home marketplace, there may be laws that pertain to intellectual property rights, product safety, environmental, and other applicable requirements.

Guidance on selling internationally (from NZ) to any Amazon platform in the world can be found here.
Getting Paid
When opening a new Amazon seller account in a new marketplace, there are several ways you can set up your account to get paid. You can:
If you’d prefer not to open an account in the country of the Amazon marketplace, you have the option of using Amazon Currency Converter for Sellers (ACCS). With ACCS, you can be paid directly in your local bank account in local currency, provided you have a bank account in a country supported by Amazon. Note: New Zealand is supported by ACCS.
Please see more here.
Amazon International Marketplaces

Expanding your business through the network of global Amazon marketplaces can be found here.

Additional Helpful links for Amazon in North America

Help toolkit for Amazon sellers: how to sell, manage inventory, set up your account, manage orders and returns.
Using a North America Unified Account
Advertisingwith Amazon
More on Fulfilment by Amazon in North America

Free Trade Agreements and Customs
New Zealand and the United States do not have any Free Trade Agreements (FTA) in force. A FTA is concluded for New Zealand with Mexico and Canada, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

To find out more on customs and duty requirements, check out the United States Customs and Border Protection, and the Canada Border Services Agency websites.
  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    New Zealand Customs can help you to find out the first six digits of your HS codes – email

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.

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