Information for prospective sellers


Fashion, clothing, mother & baby, beauty, bags & accessories, grocery, electronics, sportswear.

Number of registered users



On Gmarket 57% of users are female, in their 20s and 30s, trendy, fashionable and online proficient.


8.0 - 20.0% (category dependent)

Membership fee


One-off registration fee

None (Only booking and accommodation services have a registration fee (NZD $6: 1month and NZD $60: 12months)

Listing fee

Not required



Payment terms

7 days



Parcel tracking required?



Monday - Friday 9am to 6pm (GMT +9)

Gmarket logo

Gmarket, Korea’s first retail e-commerce marketplace, was acquired by eBay (NASDAQ:EBAY) in 2009. Korea is the seventh largest e-commerce market globally and is a leader in mobile commerce (m-commerce), which reached 58.6 percent of total e-commerce at Q1 2017.

Gmarket had 11.1 million unique visitors in February 2017. Its main categories include home appliances and electronics, apparel, home and car accessories, cosmetics, computers, mother and baby, dietary supplements, food and beverage. E-commerce purchases of New Zealand products include health, functional food and supplements, honey, cosmetics and toothpastes. To get set up as a Global Seller on Gmarket you will need to provide documentation including:

  • your New Zealand Companies Office certificate of incorporation
  • business bank statement for bank transfers
  • a copy of the passport of the representative shown on business registration
  • a completed Gmarket Seller Registration Form (from Gmarket’s website)
  • a completed Gmarket Seller Confirmation Letter (URLs or images of products planned for sale).

Sellers pay a fee based on an item’s selling price and an advertising fee. The sales fee is around eight to 12 percent (which depends on the product category) and can go up to 10-15 percent with other fees. Sellers apply for a bank transfer and Gmarket will typically make payment in three to seven days. Payment currencies are USD, JPY, EUR, GBP, AUD, CAD, HKG and SGD.

Although your Global Seller documentation can be provided in English, your Gmarket seller interface, product descriptions, customer service and terms must be in Korean. Make sure you have researched the local market to understand how your target audience will search and categorise your products, and what style of image, social campaigns, promotion and copy will appeal and convert visits to sales.

Gmarket differentiates itself with strong loyalty and discounting programmes based on different membership grades. For example Gstamps and Smile Points allow a customer to get discounts as well as monthly promotional coupons for additional discounts.

Things to think about

Consider registering your trademarks, patents or designs before you launch into selling online in Korea. The Korean Intellectual Property Office (KIPO) is the government body responsible for registering trademarks, patents and designs. New Zealand companies that do not have a place of business in Korea must lodge patent, design and trademark registrations through a Korean IP attorney. Applications are completed in Korean, so remember to factor in translation costs.

Helpful links for Gmarket Seller
  • FAQs (in Korean). Google Translate does a fair job of translating, but check with an expert.
  • Express interest in becoming a Global Seller.
Free Trade Agreements and Customs

New Zealand’s major exports to Korea include industrial goods (such as metals, organic chemicals, plastics) forestry products, dairy, beef and lamb, kiwifruit, seafood and buttercup squash. New Zealand and Korea have an active Free Trade Agreement – the NZ-Korea FTA, which came into force in 2015. Find out more on MFAT’s website. One of the key highlights from the agreement is the staged elimination of tariffs on 98 percent of New Zealand goods exported to Korea over a 15-year period. Find out up-to-date details of tariffs for exporting to Korea here and check the current tariffs and eliminations here.

Korea Customs Service has details of information regarding importing of goods into Korea.

East Asia: Market Realities South Korea

  • NZTE Trade Commissioner, Jack Stenhouse, summarises trends, opportunities and challenges for New Zealand food and beverage in the South Korea market.

    2.05 MB

Food and beverage e-commerce

  • Rising retail turnover in East Asia is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.

    13.4 MB

Navigating food import processes

  • Food import regulations vary across East Asia and there is no one-size-fits-all approach to getting your products into market. Read about the process for imports and get an overview of local regulations.

    7.8 MB

Partnering for success in East Asia

  • For many exporters, success relies on in-market partners doing a good job. This guide shows what a successful partner relationship looks like and how to get there.

    3.49 MB
  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    New Zealand Customs can help you to find out the first six digits of your HS codes – email VOC@customs.govt.nz.

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.

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