Selling on Lazada
Lazada Malaysia: https://www.lazada.com.my/
Lazada Philippines: https://www.lazada.com.ph/
Lazada Singapore: https://www.lazada.sg/
Lazada Thailand: https://www.lazada.co.th/
Lazada Vietnam: https://www.lazada.vn/
Information for prospective sellers
Sport, toys, household goods, apparel, food and beverage, health, mother and baby.
Number of registered users
51.8% male, 48.2% female with an average spend of USD20
0.0 - 4.0% + 2.0% payment fee (category dependent)
One-off registration fee
Indonesia: IDR, NZD
Malaysia: MYR, NZD
Philippines: PHP, NZD
Singapore: SGD, NZD
Thailand: THB, NZD
Vietnam: VND, NZD
Parcel tracking required?
Indonesia: Monday - Sunday 9am to 5pm
Malaysia: Monday - Friday 8am to 9pm, Saturday, Sunday & Public Holidays 9am to 6pm
Philippines: Monday - Sunday 6am to 12am, except public holidays
Singapore: Monday - Friday 9am to 6pm
Thailand: Monday - Sunday 9am to 6pm
Vietnam: Monday - Sunday 9am to 6pm
East Asia: Market Realities Indonesia
NZTE Business Development Manager, Viona Ong, summarises trends, opportunities and challenges for New Zealand food and beverage in the Indonesian market.1.55 MB
East Asia: Market Realities Malaysia
NZTE Business Development Manager, Poh Poh Tam, summarises trends, opportunities and challenges for New Zealand food and beverage in the Malaysian market.1.93 MB
East Asia: Market Realities Philippines
NZTE Business Development Manager, Mica Guevara, summarises trends, opportunities and challenges for New Zealand food and beverage in the Philippines market.1.8 MB
East Asia: Market Realities Singapore
NZTE Business Development Manager, Jeidy Ng, summarises trends, opportunities and challenges for New Zealand food and beverage in the Singapore market.1.76 MB
East Asia: Market Realities Thailand
NZTE Business Development Manager, Jane Tantakhom, summarises trends, opportunities and challenges for New Zealand food and beverage in the Thailand market.1.69 MB
East Asia: Market Realities Vietnam
NZTE Business Development Manager, Giang Nguyen, summarises trends, opportunities and challenges for New Zealand food and beverage in the Vietnamese market.1.82 MB
Food and beverage e-commerce
Rising retail turnover in East Asia is being driven by growing consumer classes who are increasingly seeking out high-quality products. Many of these consumers are now researching and shopping online.13.4 MB
Navigating food import processes
Food import regulations vary across East Asia and there is no one-size-fits-all approach to getting your products into market. Read about the process for imports and get an overview of local regulations.7.8 MB
Nielson Food and Beverage Industry Reports 2018 East Asia
NZTE commissioned AC Nielsen and Japan Consuming to provide food and beverage retail analysis of the market’s size and volume, channels, top retailers and consumer shopper behaviour in eight countries.2.33 MB
Partnering for success in East Asia
For many exporters, success relies on in-market partners doing a good job. This guide shows what a successful partner relationship looks like and how to get there.3.49 MB
I want to find out about packaging and labelling for exportPackaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export.
Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job.
Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution.
You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.
We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.
I want to find out about regulations and tariffs for exportRegulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.
Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.
It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.
If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online.
Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.
You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.
New Zealand Customs can help you to find out the first six digits of your HS codes – email VOC@customs.govt.nz.
To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.