Home & living, Sports, Electronics & photography, Clothing & fashion, Toys & models, Baby gear, Health & Beauty, Building & renovation, Motor parts & accessories and many more.

Number of registered users

4.6 million

Customers (demographics)

Because 85% of the population of New Zealand hold a Trade Me account, the platform reaches a very broad demographic spread.



Membership fee


One-off registration fee


Listing fee

Not required



Payment terms

Daily for NZ bank account holders



Parcel tracking required?

No (recommended)



Trade Me logo

Start here. Grow anywhere


It’s no secret, eCommerce is booming globally. It’s big and overwhelming; a vast ocean, leaving many to question where to dip their toes in the water. For those who are looking to launch a marketplace strategy, the jetty may be a little closer to home than you think.

We think the best place to start is local.

Trade Me is New Zealand’s number one online marketplace[1], and here are three reasons to consider it as part of your eCommerce growth strategy:

  • With nearly one million visitors to the platform daily and 4.6 million member accounts[1], Trade Me has been ranked one of the most influential brands[2] in New Zealand.
  • Trade Me allows retailers the opportunity to gain marketplace experience. This includes, customer service, logistics, integration, as well as resourcing before taking their products globally.
  • Brand building in New Zealand is essential for any company wishing to enter China. Consumers there will actively seek to confirm that products are successful in their home markets before purchasing.

For two decades, retailers have launched on Trade Me to capitalise on its reach and position within the market. As marketplaces have evolved, Trade Me has too, with now 80% of its listings being new items and with a purchase made every 2.5 seconds[4]. In 2018 the Trade Me marketplace generated over $835 million GMS[5], so there is a significant commercial opportunity for domestic retailers to increase sales. Trade Me is an excellent platform to reach a massive demand-hungry audience at a highly cost-effective price.

Trade Me enables retailers to have a branded presence on site through a digital store, a great marketing tool that lets you bring your brand into the homes, workplaces and commuter journeys of New Zealand. Having a store provides you with a fully branded presence on both desktop and mobile. It also enables you to leverage free promotional tools and get access to monthly analytical data. To view how Kathmandu use Trade Me as part of their multi-channel strategy, click here.

Trade Me has a variety of different integration methods, which makes managing your website inventory, and marketplace presence, simple. Retailers who use Shopify, Magento, BigCommerce, or WooCommerce can use Trade Runner, a free integration plugin. Trade Me also has an array of integration partners, who can provide a turnkey solution for retailers selling on multiple marketplaces. This includes; Black Pepper, eStar, N2, ChannelAdvisor, Intelligent Reach, Omnivore, Neto and more. Alternatively, merchants can use one of Trade Me’s in-house listing tools, so getting up and running couldn’t be easier.

Ping is the payment gateway used on Trade Me; this enables consumers to purchase using debit and credit cards. Retailers are paid daily, so you can get parcels out the door in a flash. Trade Me has also partnered with Afterpay; a 'buy now, pay later' company that will allow buyers to purchase items on Trade Me, receive them immediately, then pay for it in four fortnightly interest-free instalments. The average selling price is 39% higher for transactions paid via Afterpay on Trade Me, so it’s a great tool to increase cart size.

Trade Me has a proven track record of retailers being successful on site, including Hasbro, Supercheap Auto, Mighty Ape, Glassons, Superette, North Beach and many more. To learn more about Trade Me’s seller programme, commercials and the set-up process, please get in contact with Bonnie Brady, Trade Me’s E-Commerce Sales Specialist, for guidance.

Email: bonnie.brady@trademe.co.nz


[1] Nielsen Online Ranking Report, 2017

[2] Trade Me Data Warehouse

[3] Ipsos 2017, The Most Influential Brands in New Zealand

[4] Trade Me Cube data 2018

[5] Trade Me Cube data 2018

  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    New Zealand Customs can help you to find out the first six digits of your HS codes – email VOC@customs.govt.nz.

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.

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