At Better by Design we inspire and enable New Zealand businesses to take a customer-centred approach to market development, based on deep insights from their international customers. The result is faster growth and competitive advantage.

Find out how these companies are using our design-thinking service to create more desirable products and services, passionate customers, and dynamic, purposeful company cultures.



The team at Trimax have found the ‘failing fast, failing cheap’ approach has resulted in the development of successful products that really connect with their customers’ needs.


By putting the customer at the heart of their new product development, imake quadrupled their predicted sales.



Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market.