New Zealand is internationally regarded for its deeply cool, considered and edgy design, with a rich design culture that rivals the best in the world. New Zealand design is contemporary and sustainably led, and there is a unique perspective that New Zealanders bring that's fresh and constantly challenging convention.
Consumers are increasingly demanding brands with a sustainable and ethical reputation, qualities for which New Zealand has become well known. New Zealand's commitment to ethical manufacturing, which includes fair working conditions, the use of local products and materials, and some of the best manufacturing processes, contributes to the high quality of New Zealand-made fashion, beauty and lifestyle products.
In May 2021, NZTE Australia Pacific brought to life Discover New, a first of its kind luxury showcase, in the Luxury Precinct of Chadstone Shopping Centre in Melbourne, Australia. Shoppers and visitors were able to discover, uncover, and explore premium New Zealand brands from global icons such as Karen Walker and Kate Sylvester, and up-and-coming designer brands including Yu Mei, Ashley & Co, Meadowlark, Crywolf and Tailor Skin.
The collective talents that were on show cemented New Zealand's reputation as a design centre with ingenuity on a global stage. This retail experience offered a tactile glimpse into the window of contemporary and sustainability-led New Zealand design. Discover New allowed discerning shoppers to explore new brands and luxury design.
Browse some of our iconic New Zealand brands below.
