New Zealand

Investing in Otago / Ōtākou

The big picture

Otago features a diverse mixture of investment opportunities ranging from winemaking and agriculture to advanced technology and tourism. The region's capital Dunedin hosts a thriving technology and knowledge sector, as well as offering significant potential for sound returns through its upcoming harbourside redevelopment.

After only 30 years of commercial production, Central Otago is already an internationally recognised wine region. The region's unique winegrowing climate also gives it advantages in stone, pip and berryfruit production, opening up exciting investment opportunities.

Tourism investors will find further possibilities across the Otago region, particularly in Queenstown which is world-acclaimed for its natural beauty and draws over two million visitors each year. Hotels, attractions and conference facilities are all attractive prospects in this area.

By the numbers

$12.7b
Otago GDP
in 2018 (NZD)

Source: Statistics New Zealand

$95k
Average Otago household
income in 2018 (NZD)

Source: Regional Economic Activity Web Tool, Ministry for Business, Innovation and Employment

3.9%
Otago's 2018
unemployment rate

Source: Regional Economic Activity Web Tool, Ministry for Business, Innovation and Employment

229k
Otago's 2018
estimated population

Source: Regional Economic Activity Web Tool, Ministry for Business, Innovation and Employment

Sector advantages

Agriculture

Otago is distinctive in New Zealand for its diversified primary sector, with strong performance across multiple agricultural industries. Sheep and beef production provides a solid backbone, with the horticulture, pip and stone fruit industries also thriving, and a wine sector with truly global fame and recognition – all offering strong investment potential.

Regional success stories

Tourism

Otago businesses have a global reputation for being pioneers. AJ Hackett Bungy New Zealand opened the first commercial bungy jump operation here in 1988. The Shotover Jet Boat was another world first, opening in 1965. Many of the region's tourism companies are recognised as being among the best, including Highlands Motorsport Park, an international motor racing circuit. Tourism photographers Magic Memories are among the top 10 of New Zealand's 2018 Technology Investment Network (TIN) 200 rankings.

Silver Fern Farms

Founded in 1948, Silver Fern Farms are New Zealand's leading procurer, processor, marketer and exporter of premium quality lamb, beef and venison. By producing 30% of all New Zealand lamb, beef and venison, they boast over NZ$2.4 billion in annual sales to over 60 countries. Silver Fern Farms' 'plate-to-pasture' strategy is how they make it happen - focusing first on identifying consumer needs, and then working with 16,000 farmers to grow animals and apply their expertise to meet those needs.

Local support for investors

Otago, as a vast and dynamic region, has various local support networks to help investors depending on their needs. The primary economic development agency in the region is Dunedin City Council, which cooperates with NZTE and all relevant local partners – including the Queenstown, Central Otago and Waitaki District Councils and Clutha Development Limited – to support common efforts to accelerate economic growth in the Otago region.   

Enterprise Dunedin will act as your first point of contact, who working with NZTE, will connect you to appropriate parties and drive one-on-one value-add support.  

For more information about how we can help you uncover your next investment opportunity, send us a message and one of our team will be in touch with you shortly.

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Contact our Investment team

For more information about how we can help you uncover your next investment opportunity, send us a message and one of our team will be in touch with you shortly.