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PARTNER WITH NEW ZEALAND - SOUTH EAST AND EAST ASIA

Nau mai, haere mai. Welcome.

New Zealand is a land of great natural abundance, making it a perfect partner for countries across South East and East Asia looking for premium-quality products and services.

New Zealand producers have a special connection to the land and sea – a relationship founded on care and respect – and an inherent understanding that when nature thrives, we all thrive.

When combined with Aotearoa New Zealand's lush, green pastures, fertile soil and expansive coastline with its cool, clear waters, the results are truly outstanding: world-class, great-tasting and nutritious ingredients from a country and people you can trust.

Sustainability is at the forefront of industry. Guided by the Māori principle of kaitiakitanga (guardianship), New Zealanders work to protect and safeguard the land, the sea and people, now and for future generations. They are committed not only to playing their part in reducing their environmental impact, but to leading the change.

Food and beverage and other primary products make up the bulk of New Zealand's trade with this region. Its businesses in other sectors, such as tech and renewable energy, are also increasingly sought after for their creativity and innovation.

New Zealand's location, history and diversity have made the country what it is today – resourceful, determined, welcoming and progressive. New Zealanders are good at building relationships and, like other cultures across East Asia, take a long-term view when it comes to doing business.

Together, we can do amazing things.

By the numbers

Icons Sustainability-11
1st
NZ is first in the world
for sustainable trade

Source: Hinrich-IMD Sustainable Trade Index, IMD World Competitiveness Center, 2024

Icons F+B-35
#1
Dairy is the top NZ goods
export to South East and East Asia

Source: Statistics NZ, September 2025

Icons Sectors NZ
3rd
most peaceful country
in the world

Source: Global Peace Index (2025)

Icons Logistics-16
18.1%
of New Zealand's
total exports of goods and services go to SEEA

Source: Statistics NZ, September 2025

Sectors of focus

Food & Beverage
Health & Beauty
Technology
Agritech
Fintech
Renewables

Meet the team

Joe Nelson

Regional Director for South East and East Asia

Location
Singapore

Cecilia Shand

Trade Commissioner, Indonesia and the Philippines

Location
Jakarta

Graham Rouse

Trade Commissioner and Consul-General, India and South Asia

Location
Mumbai, India

Kate Walters

Head of Marketing, Communications & Solutions

Location
Singapore

Kylie Archer

Trade Commissioner, Japan

Location
Tokyo, Japan

Maggie Christie

Trade Commissioner, Singapore

Location
Singapore

Richard Dunsheath

Trade Commissioner, South Korea

Location
Seoul

Scott James

Trade Commissioner and Consul-General, Viet Nam

Location
Ho Chi Minh

Suzy Fewtrell

Trade Commissioner, Malaysia and Thailand

Location
Kuala Lumpur

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Contact us

For more information on New Zealand products, services and expertise, or to connect with New Zealand businesses, contact us for support from NZTE’s team in your region.

We’re ready to help and look forward to hearing from you.

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