We all know the power of a great story and that as humble kiwis we tend to sell ourselves short. Our mission is to help New Zealand businesses like yours tell better stories that leverage our New Zealandness and help you stand out from competitors offshore.
Your story will be every bit as unique as your business. But when you take the time to craft it, you can weave in our values that make us unique as a country. That’s when your story becomes a great New Zealand story.
Telling your New Zealand story will help drive demand for your business while also helping make New Zealand famous for more good things. And that’s good for all of us. So we’ve developed tools, insights, workshops, and more to help you bring it to life.
Our New Zealand Story is grounded in our values – it’s who we are, what we stand for and what we offer the world.
- Kaitiaki: we have a genuine care for people and place, not just for now but for future generations – we are kaitiaki, guardians.
- Integrity: we have a reputation for integrity and for being good to work with. We pride ourselves on reliability and our open, honest approach.
- Ingenuity: our fresh perspective and independent thinking creates an environment where innovation and ingenuity prosper.
We’re here to help. Our website gives you easy access to workshops, tools (images, videos etc.), insights, and more. Check it out - www.nzstory.govt.nz.