We all know the power of a great story and that as humble kiwis we tend to sell ourselves short. Our mission is to help New Zealand businesses like yours tell better stories that leverage our New Zealandness and help you stand out from competitors offshore.

Your story will be every bit as unique as your business. But when you take the time to craft it, you can weave in our values that make us unique as a country. That’s when your story becomes a great New Zealand story.

Telling your New Zealand story will help drive demand for your business while also helping make New Zealand famous for more good things. And that’s good for all of us. So we’ve developed tools, insights, workshops, and more to help you bring it to life.

Our New Zealand Story is grounded in our values – it’s who we are, what we stand for and what we offer the world.

  • Kaitiaki: we have a genuine care for people and place, not just for now but for future generations – we are kaitiaki, guardians.
  • Integrity: we have a reputation for integrity and for being good to work with. We pride ourselves on reliability and our open, honest approach.
  • Ingenuity: our fresh perspective and independent thinking creates an environment where innovation and ingenuity prosper.

We’re here to help. Our website gives you easy access to workshops, tools (images, videos etc.), insights, and more. Check it out - www.nzstory.govt.nz.

Get export-ready

Our Export Essentials guides walk you through everything from logistics to pricing. 


  • Workshops - crafting your NZ story

    Learn how to identify and highlight the New Zealandness of your business, bring it to life and leverage the reason why so many markets consider our products and services above others. Our free workshops will help you craft your story.

    Register now 

  • Market insights and image perception testing

    Discover insights from international markets to help you tailor your story for different customers around the world.

    Access now

  • Toolkit

    Bring your story to life with professional, royalty free images, videos , presentations, infographics and much more to bring your New Zealandness to life at events, in your promotions and much more.

    Register now

  • Creative collective

    Choose from a production company that’s skilled in telling NZ stories to help you promote your business offshore. You can also apply for co-investment payment of up $7,500 (incl. GST).

    Apply now

  • FernMark licence programme

    Exporters can apply to carry the trademarked New Zealand silver fern to connect their customers to the stories and products that reinforce our reputation. By carrying the FernMark you’ll benefit from enhanced credibility, brand association and the increased trust that customers feel for a product that has the tick of approval from its government.

    Example of FernMark on bottle of wine

    Find out more