The big picture

Unique indigenous Māori culture, friendly hospitality and stunning landscapes have made New Zealand a global tourism destination, one that keeps visitors talking long after they've returned home.

A worldwide reputation for high-quality experiences is helping to drive record tourism numbers, and continuing growth means significant opportunities for investment in in hotels and unique tourism attractions.

Watch the latest video about some of New Zealand's strengths in the tourism sector


Discover investment opportunities in New Zealand’s tourism sector.

By the numbers

$39.1 b
in total tourism spending in New Zealand for
year-end March 2018, up 7.7% on the previous year

Source: Tourism Satellite Account 2018, Statistics New Zealand

of visitors say New Zealand exceeded
as a tourism destination

Source: International Visitor Survey YE August 2017

new hotel rooms estimated to be
required by 2025 across New Zealand

Presenting exciting investment potential. Source: Fresh Info.

$15.9 b
tourism contributes $15.9 billion (6.1%)
to New Zealand's GDP

Source: Tourism Satellite Account 2018, Statistics New Zealand

In more detail

Record visitation

New Zealand welcomed a record 3.8 million visitors in 2018, a 57 percent increase since 2009. Visitor numbers are forecast to reach 5.1 million a year by 2025. Tourism spending is also increasing, with a Government and industry focus on developing high-value attractions and year-round visitation.

Room for growth

Tourism attractions in New Zealand are experiencing record operating performance, and there is strong demand for high-value attractions that provide authentic visitor experiences. Hotel demand is growing to match, with the strongest average daily rate (ADR) growth of any major Asia-Pacific market, and an ongoing need for additional hotel rooms to meet future demand.

Quality infrastructure

New Zealand is well-connected to international tourism markets by direct air routes. When visitors arrive, excellent transport infrastructure provides clear tourism routes and a captive market for investment. The New Zealand government is committed to supporting tourism and promoting regional diversity and capacity, with additional high-quality infrastructure in the pipeline.

Open for business

New Zealand offers economic stability and a high quality of life and consistently ranks as one of the least corrupt countries in the world. It's a safe and stable place in which to invest and do business. An increasingly proactive approach to sustainability is opening up new opportunities for socially and environmentally-aware tourism investors.

Sub-sectors of focus

accordian 556x556@2 hotels

Record tourism numbers are driving strong hotel performance in New Zealand's top visitor destinations. Annual room occupancy rates are an impressive 80%, and the sector boasts the strongest average daily rate (ADR) of any major Asia-Pacific hotel markets.

72 percent of New Zealand's room supply pipeline is still in planning stages, and with strong visitor numbers forecast to continue, thousands of additional hotel rooms will be needed to meet future demand across the country.

Key New Zealand destinations seeking additional hotel investment include Rotorua, Taupō, Wellington, Christchurch, Queenstown and Dunedin. Many of these regions are trending towards year-round visitation, offering further benefits for hotel performance.

News, events and resources

Check out the latest from NZTE.

View all
NZ Investment opportunities
Last updated: 6 Nov 2017
Ngāi Tahu: committed to people, culture and innovation

Ngāi Tahu Tourism is a tribally owned enterprise that works hard to preserve their culture and land for future generations.

Watch now
NZ Investment opportunities
45 min
Last updated: 3 Sep 2019
Prospectus: Tourism Attraction

Learn more about tourism investment opportunities that exist in New Zealand.

Download now
NZ Investment opportunities
40 min
Last updated: 13 Nov 2018
Prospectus: Hotel Attraction

Learn more about hotel investment opportunities that exist in New Zealand.

Download now

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