NEW ZEALAND TOURISM: INVEST IN GROWTH

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By the numbers

Why invest in tourism

A high-value visitor market

A thriving tourism destination

New Zealand’s tourism is world-renowned, and with a surge in visitors seeking premium sustainable experiences, the sector is poised for significant expansion.

Growing international visitor numbers, record visitor expenditure and a worldwide reputation for high-quality experiences means significant opportunities for investment in unique tourism attractions and hotels.

Participating in our thriving tourism sector means investing in the best place on Earth. And it’s all backed by a stable government, a secure investment environment and progressive policies that incentivise tourism development.

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By the numbers

NZ$12.2B

generated by international tourism

up 9.2% year on year

Year ending March 2025, International Visitor Survey, MBIE

NZ$44.4B

in tourism expenditure,

a record high

Year ending March 2024, Stats NZ

+12%

increase in visitors year on year

3.3 million tourists visited New Zealand in 2024

Year ending December 2024, International Vistor Survey, MBIE

+10%

increase in accommodation spending year on year

Visitors spent a total NZ$3.1 billion on accommodation

Year ending March 2025, Stats NZ

Why invest in New Zealand tourism

Demand is growing

Strong recovery momentum with sustained growth projected - pre-pandemic visitor number levels will be surpassed by 2027
Visitor numbers from high-value markets like the US and UK are increasing

A world-famous destination

Globally recognised for its naturally spectacular landscapes
An eco-tourism leader, with innovative, sustainable ventures
Unique Indigenous Maori culture
Pioneers in adventure tourism like bungy jumping

Supportive investor environment

Government and regulatory backing provides a stable platform
Favourable policies for large-scale developments
Relaxed visa settings
Strong domestic tourism market resilient to global disruptions

A high-value visitor market

New Zealand attracts high-spending international visitors who are looking for premium experiences, quality accommodation, and wellness and adventure experiences.

Holidaymakers spent NZ$3.1 billion in the year ending March 2025, a 7% year-on-year increase.

There's a clear opportunity to develop high-value attractions and accommodation experiences that capture and amplify this momentum.

View international visitor data | MBIE

Find more international visitor data Tourism New Zealand Download Visitor Experience in a Changing World white paper (PDF) Tourism Industry Aotearoa View tourism electronic card transaction data MBIE Download Tourism Export Council NZ forecasts (PDF)

Tap into the thriving wellness sector

Abundant geothermal hot springs and magnificent natural scenery makes New Zealand the ideal destination to capture the booming wellness tourism market, which is projected to reach US$1.4 trillion by 2027.

New Zealand offers unique, high-growth opportunities in premium, sustainable wellness experiences that cater to global travellers.

Download Thermal Mineral Springs Investment Opportunity report

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A natural drawcard

New Zealand’s stunning natural scenery is a recipe for world-class tourism experiences.

International visitors and locals alike visit national parks, with hiking and biking being popular activities.

Conservation-related tourism in New Zealand is now worth around NZ$3.4 billion per year.

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Thrilling opportunities

The birthplace of bungy jumping and jet boating, New Zealand is sought out by global thrillseekers.

Asia-Pacific's adventure tourism market is expected to grow at a CAGR of 19.4%, offering unmatched opportunities to develop innovative, year-round adventure parks and experiences.

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Demand for quality accommodation outpacing supply

As New Zealand continues to attract high-value visitors, there is a growing need for investment into new and upgraded accommodation
that combines premium hospitality with sustainability, wellness and cultural authenticity.

Invest New Zealand has supported foreign investors in the development of two of Auckland's newest hotels, the Park Hyatt and Hotel Indigo, as well as 5-star Flock Hill Luxury Lodge.

Find accommodation data | ADP

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Next steps

Read the full prospectus

Download our comprehensive prospectus for more details about New Zealand's tourism sector.

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