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Our regional director supports NZTE activity in our region, representing New Zealand to industry and visiting officials, and fostering collaboration with partner agencies, especially the Ministry of Foreign Affairs and Trade.

Our trade commissioners lead our in-market teams, facilitating and promoting trade and investment, and maintaining and broadening our network of business relationships.

Our investment director leads our in-market Investment team, working with financial and strategic investors to support them in establishing their business in New Zealand or connect them with exciting New Zealand investment opportunities.

Our Marketing team leads our in-market activities and helps to build a preference for New Zealand business.

Based in London, Amanda oversees activity across NZTE's Europe, Middle East and Africa region. She previously served as NZTE’s Regional Director for North America for seven years. Prior to this role, she was customer director for the Central North Island's Customer team, having joined as a customer manager in 2013.

Before joining NZTE, Amanda worked for UK Trade & Investment in London as an international trade advisor, where her work included responsibility for the national fashion sector strategy. She has also worked on economic development projects at the Canterbury Development Corporation. Her private sector experience includes financial management, people management and export development. She has a commerce degree from the University of Otago.

Amanda Martin

Charlie joined NZTE in 1998 as a Business Development Manager in Madrid, followed by 5 years as New Zealand's Trade Commissioner and Consul General in Milan, covering Italy, Eastern Europe, Russia and Scandinavia.

Since returning to New Zealand in 2007, Charlie has held a range of senior leadership roles. Before his current posting in San Francisco, he was a Customer Director, overseeing a portfolio of 150 companies through a team of eight Customer Managers, with a focus on Auckland’s tech sector and agritech and manufacturing in the Waikato.

Prior to joining NZTE, Charlie held sales and marketing roles in Spain, Italy and Sweden. He speaks fluent Spanish, advanced Italian, and conversational Swedish.

Charlie has a National Certificate in Business Studies from Otago Polytechnic, a Diploma in Management from NZIM, and has studied Sustainable Economic Development at Madrid University and Leadership at INSEAD in France. He is a member of the Institute of Directors in New Zealand and recently resigned from the board of Akarana (Auckland) Rugby League.


Charlie Haddrell

Oliver is the Head of Marketing, Communications and Solutions for North America. He leads a team based in the United States and Canada that locally promotes New Zealand exporters and offers programming to help them build market-relevant capabilities.

Prior to joining NZTE in 2023, Oliver held senior leadership roles in operations and technology consulting at Accenture and Qvest. He has helped media and technology companies, such as Disney, Best Buy, NBCUniversal, and Warner Bros., transform their processes and build new products to enhance both customer experience and marketing productivity.

Oliver Dallmer

Rhea is a Trade Commissioner and Consul General in North America. 

She was previously a Customer Director supporting companies based in the Canterbury and Otago regions. She led a team of Customer Managers based in Ōtautahi Christchurch, who support New Zealand companies in the Food, Beverage, Consumer Goods, Manufacturing, Infrastructure and Technology sectors.

Before joining NZTE in 2020, Rhea worked at Binder Dijker Otte (BDO) as a Senior Strategy Advisor. Her previous roles at NZTE include Māori Customer Manager, Food, Beverage and Consumer Goods Customer Manager, as well as Food, Beverage and Consumer Goods Customer Director. She holds a Master of Business Management and Bachelor of Arts (Media Communications & Sociology) from the University of Canterbury, 

Rhea finds it a privilege to help aspirational kiwi companies to excel on the world stage. She also enjoys working with companies and teams to understand what's important to them and how we can best support their development.

Rhea has whakapapa links to Waikato-Tainui, Ngāti Porou and Ngaati Te Ata Waiohua.

Rhea Cowell

Ruth is New Zealand's trade commissioner in San Francisco and is responsible for promoting and facilitating trade opportunities and strategic relationships for New Zealand businesses on the United States' west coast. 

She joined NZTE in 2004 in New York, where she was based until 2008. Returning to New Zealand in 2008, she held various senior roles across the organisation. Before taking up her current post in San Francisco, Ruth was NZTE's director of governance, sales and strategy advisory services, and led the private sector Beachhead advisor network. 

Prior to joining NZTE, she held management roles at Telstra and Sensis in Australia, and lived and worked in Germany. 

Ruth has arts and commerce degrees from the University of Auckland, and is a member of the Institute of Directors in New Zealand.

Ruth Macleod

Sarah is a Trade Commissioner / Consul-General based in New York, dedicated to delivering value to New Zealand businesses entering or growing in the United States market. She brings as passion for consumer trends and brand execution to the US team, and she recognizes the important role of the United States as a strategic high-growth market. 

Previously, Sarah held the role of Customer Director in Tāmaki Makaurau, Auckland, overseeing a diverse portfolio of Food, Beverage, and Consumer Goods export companies. She initially joined NZTE as a Customer Manager within the Consumer Goods sector.

Before joining NZTE in 2020, Sarah dedicated 15 years to commercial business development within small to medium-sized companies. Her expertise lies in identifying market opportunities, bridging the gap between vision and execution, and delivering tangible results. Having been in an export business, and as an NZTE customer herself, she brings a deep understanding of the exporters lived experience to her role. 

Originally from Northland, she blends her regional roots with the pace, scale, and energy of the city. 


Sarah Mason-Banks

Vicky is New Zealand's trade commissioner in Washington DC. 

With over 30 years in economic development, her previous roles include trade development consultant, business development manager and the lead for World Bank Liaison. In her World Bank role, she advised companies on how to succeed within the competitive World Bank procurement environment, and managed New Zealand's official consultant trust funds with the World Bank Group. 

Vicky has also led multiple projects for NZTE, from creating the team to address United States federal, state and local government opportunities, to representing NZTE on a NASA wind tunnel evaluation project. 

The Washington, DC office currently supports businesses across multiple sectors and end-user markets, including health, construction, food processing, marine, aviation, US public sector, utilities, cyber security, manufacturing, security and public safety.

Vicky Whitlock

We help New Zealand businesses grow internationally – bigger, better, faster. Explore our services for exporters, help for investors, and trade news.

Our US & Canada team works from offices in Vancouver (Canada), and Los Angeles, New York, San Francisco and Washington, DC (United States). 

WORKING IN OUR US & CANADA OFFICES

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